HEB is the leader supermarket in Texas and the North of Mexico and is recognized for its high-quality HEB is the leader supermarket in Texas and the North of Mexico and is recognized for its high-quality standards and excellent service
In 2006 HEB ventured in the apparel business in Mexico and by 2008 started their imports program from Asia, South America and the USA using local importers to bring the merchandise to their stores. This result in delays and high costs, so they decided to import directly by 2010.
One of the biggest challenges for apparel imports in Mexico is the labeling rules and logistics, so they decide to hire GP Logistics to make all the maquila and repacking to distribute their products into the stores
Today GP Logistics is doing for HEB all the labeling to meet the Mexico’s rules (NOM) and all the process to condition the merchandise (hanging, price labeling, etc.) to deliver it ready for display and repacking in smaller cases to make easier the distribution to the stores, helping HEB to lower their cost of goods
Nobody brings better service and personal attention than GP Logistics”, said Jorge Cortinas, HEB Mexico’s Apparel Business Development Manager